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Branding is a way of identifying your business. It is how people recognize and experience your business, and therefore, it creates loyal customers for you.
A branding strategy is a long-term objective to reach a series of long-term goals that eventually result in consumers’ identification of your brand. Brand strategy includes:
Brand identity is the visual aspects of a brand, such as color, Website and social media design, and logo, that specify and differentiate the brand in consumers’ minds